Internet will diminish the intermediaries. Sounds crass academic but it holds true when garnished with various disruptive technologies. Take TVs for example. Google has already been trying to get into the biz with Google TV but it seems the momentum has picked up just now. With Google kick starting subscription based YouTube channels, can internet become the sole source of multimedia entertainment?
It is not ready but incubating
Apple has tried its best to make TV viewing more organized and enjoyable however it has not been truly revolutionary. The device connected the internet with the TV and offered online services drawn from sources such as Netflix etc. Google also followed the same model and offered a device made by Sony along with other manufacturers integrating Google TV app in their sets as well. But till date, the TV and the internet could not marry. The TV entertainment biz has its own business model. Moreover transmitting HD content over the internet has not become mainstream as yet. Although we do have HD buttons on online video sites but streaming HD videos live over internet still remains a fancy.
Disruption and integration
Internet speed is increasing and will probably reach a point where HD video streaming will not be an issue. Experiments with 5g are already on and experts speculate a possible speed of 1gbps is well within reach. This cannot be marked as something whimsical as 6 years back when Steve jobs was launching the iPhone, he promised 3g enabled versions in the coming generations. 3g mobile internet was a big thing back in 2007 but today carriers are convincing customers for 4g.
In the midst of this; Google which is already overflowing with highly valuable video content on YouTube, will likely to monetize all valuable content and this is what it has began. The paid subscription channels listed by Google contain professional content and users are likely to subscribe for them. These channels that are passive as of now might get a boost in future and can feature live and on demand content at regular internet data rates. Infact the channels offered by YouTube under subscription contain quality content across categories like entertainment, educational and various other categories.
This can surely change the entire business model of the TV entertainment industry where technology giants like Google will be facilitating the entire industry and make it synonymous to what Skype has done to landline calls and whatsapp has done to messages. If that happens then another world of android app development for TVs and other multimedia devices will open up.
The streamlining has begun and now it?s just a matter of time when multimedia content from TV and video streaming sites integrate to a single mode of access.
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